WHAT WE RIDE  •  WHAT WE RIDE  •  WHAT WE RIDE  •  WHAT WE RIDE  • 

WHAT WE RIDE  •  WHAT WE RIDE  •  WHAT WE RIDE  •  WHAT WE RIDE  • 

Buy a bike a road bike

You are on the market for a new bike?
Here are a few smart tricks for buying your next road bike.

Fit Comes Before Frame Material

Carbon, aluminum, or steel, it doesn’t matter if the bike doesn’t fit you properly.
A well-fitting aluminum bike will always outperform a poorly sized carbon one.

Trick:
Before obsessing over specs, make sure stack and reach match your flexibility and riding style,
you’re on the correct frame size (don’t size up “for speed”),
and saddle height and handlebar drop feel sustainable over long rides.

If possible, book a basic bike fit before buying, or purchase from a shop that includes one.

Spend on Contact Points, Not Just the Bike

Manufacturers often save money on saddles, bars, and tires because they’re easy upgrades
and that works in your favor.

Trick:
Choose a solid mid-range bike and plan to upgrade your saddle (comfort first),
tires (one of the biggest performance gains),
and bar tape and pedals.

These relatively small upgrades can dramatically improve ride quality.

Groupset Level Matters Less Than You Think

Most modern groupsets—from Shimano 105 to SRAM Rival
shift extremely well and are more capable than most riders need.

Trick:
Instead of chasing a higher-tier groupset, prioritize better wheels,
lower overall bike weight,
and a frame that suits your riding goals.

A lower-tier groupset paired with good wheels often feels faster than a top-tier groupset on heavy ones.

Be Honest About How You’ll Ride

Aggressive race geometry looks fast on Instagram, but comfort wins in real-world riding.

Trick:
Ask yourself whether you ride long distances or short, fast sessions,
if you’re flexible enough for an aggressive position,
and whether your roads are mostly rough or smooth.

For many riders, endurance-style road bikes are actually faster in real life because you can stay comfortable and aero longer.

Last Year’s Model Is Your Secret Weapon

Bike technology evolves slowly. Marketing moves fast.

Trick:
Look for previous-year models,
new-old stock at local bike shops,
and bikes with “outdated” paint but modern components.

It’s common to save 20–40% with no meaningful performance loss.

Budget for the Full Setup

A bike purchase rarely ends at the sticker price.

Trick:
Leave room in your budget for pedals and shoes,
a helmet, lights, bottle cages, spare tubes,
and a professional fit or tune-up.

A slightly cheaper bike with the right setup will always beat an expensive bike ridden poorly.

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